After having first explored the multicultural economy of Kuala Lumpur in January, participants to EDHEC’s Executive MBA in Lille and Paris went on a business trip to San Francisco, from June 19th to 23rd. An immersion into the epicenter of global innovation: the Silicon Valley.
With Philippe Foulquier, PhD, EMBA Paris Director, and Denis Dauchy, PhD, EMBA Lille Director, these executives, leaders and entrepreneurs met with French and American companies established in the famous Californian valley, like Orange, Microsoft or Paypal.
They also visited The Refiners, an accelerator dedicated to foreign start-ups, founded by French Tech entrepreneurs:
"These meetings enabled participants to see the connection between a highly stimulating ecosystem and the ways value can be created, but also to discover what drives this powerful entrepreneurial culture", explains Denis Dauchy. "It is about taking a step back to develop their sense of strategy and acquire new managerial reflexes".
For participants, this trip was an opportunity to develop their transatlantic network and meet investors, but also to attend stimulating start-up pitch sessions in the presence of American business angels and venture capitalists.
"Meeting French people working in the Valley and entrepreneurs pitching daily to investors makes the dream of global development more accessible. It shows that fortune favors the brave!" Fabrice Galloo, EMBA participant, General Manager of the Hauts de France Regional Digital Hub and President of France IT.
Back to France, they must now write, in teams, a Business Report on one of the companies they met. An opportunity for them to apply what they have learnt during their training and to look at their own practices in a new light.
Giving them a chance to develop a more innovative and global leadership, this business trip enabled these professionals, in the words of Fabrice Galloo, to dare to “think big and global”.
To complete their training, participants to EDHEC’s Executive MBA in Lille and Paris carry out an individual consulting project concurrently with the last months of the program. This strategy work enables these managers and entrepreneurs to enhance what they have learnt at EDHEC, all the while preparing for the next step of their professional life.
For this project, participants must formulate a strategic recommendation in response to a real issue submitted by a partner company: an entry into a new market, a business model change or a digital transformation issue. Each chooses a subject in line with their professional project:
“The Consulting Project is not purely academic, explains Denis Dauchy, PhD, EMBA director. It is rooted in the reality of business and of the participants’ careers”.
Just like for any actual consulting mission, participants begin by making a diagnosis, then develop a global strategic vision before formulating practical recommendations. A transdisciplinary exercise that mobilizes all the fields explored during the EMBA program: strategy of course, but also marketing or finance. EDHEC professors support them all along the way. To give advice, but not only:
“We are also here to challenge them, to push them to see further”, specifies Denis Dauchy.
At the end of the year, besides the formulation of a written recommendation, participants defend their strategy before an EDHEC professor and a representative from the partner company.
Most participants work on a subject submitted by their current employer (Auchan, Dell, L’Oréal…) who, in return, can finance part of their training. Others seize this opportunity to develop a start-up project. Such is the case of Frédérick Wallart, an engineer by training for whom the EMBA marks a turning point towards entrepreneurship, after twenty years of industrial experience. For his Consulting Project, he wrote the full business plan for Tispego, his consulting firm project specializing in “security culture”:
“This consulting mission is like tying one’s shoes before the real race, the one that starts just after!”
As for Etienne Thépenier, he developed his own technical software publishing start-up, Metalfox, and refined his entrepreneurial profile:
“The Consulting Project made me realize how essential it is for a manager or entrepreneur to be open to the opinion of others and to take a step back from time to time, to make sure you are staying on course.”
A true springboard to their post-EMBA plans, this project completes the training and reinforces the participants in their choices of professional development, whether it is within their current company or in an entrepreneurial perspective.
An Executive MBA is a high-level training program for executives and leaders who wish to develop their leadership and careers, or consider making a career move towards more strategic functions. EDHEC created an EMBA that is useful and have a positive impact on business. The program is based on three key values: simplicity of approach, close relations with professors and alumni, teaching and work excellence.
If you are wondering why you should get an EMBA, read the five very good reasons we listed for you:
Above all, studying an EMBA program means you want to strengthen and acquire strategic skills. “In both Lille and Paris, we offer our participants the opportunity to distance themselves from their specialization and immediately see the bigger picture, to think at the macro level and work in a “zoom in, zoom out” way”, explains Sophie Cuminal, head of EMBA Lille admissions.
“I wanted to boost my career with strategy, finance and leadership, which are the three pillars we get to develop in this Executive MBA.” Fabrizio di Maria, Sales Director, Sycomore, EMBA 2016
Studying an EMBA supports a project that can take multiple shapes and often responds to an aspiration to make a change: a change of position, of department or even of business sector. The expected evolution can be vertical or horizontal, but it always goes back to breaking one’s own glass ceiling.
“I decided to study an Executive MBA to open up to new fields of expertise and, why not, new professions.” Virginie Wagner, Senior project manager, SNCF Réseau, EMBA 2016
Besides the program being taught exclusively in English and welcoming participants from all over the world, the degree itself is internationally transposable. Lastly, the business trips abroad (to Shanghai, San Francisco, Mumbai, etc.) are defining moments: they are unique and extremely rewarding experiences, especially for those with international ambitions.
“I discovered business opportunities for French companies that I had never expected.” Laurent Dusausoy, Operations Director, Al-Ostoura International Company (Koweit), EMBA 2014.
EDHEC’s Executive EMBA enables its participants to change their vision of business and, through the mastering of strategic corporate issues, to develop their capacity for entrepreneurship. Entrepreneurship and intrapreneurship – being an entrepreneur within a company – are key for career development, and many executives are interested in launching their own project.
“Entrepreneurship, as I teach it, is rooted in practice. I focus on Design Thinking and Lean Start-up methodologies, which are key tools for today’s entrepreneurs and intrapreneurs.” Clare Gately, PhD, Professor of Entrepreneurship
EDHEC’s EMBA (Lille and Paris) benefits from one of France’s (and even Europe’s) most dynamic alumni network. From the moment they register, participants to the EMBA join the 37,000 alumni (participants and graduates from all over the world, including the 620 former EMBA participants who have graduated since the program was created) and can quickly forge professional connections. The key values of simplicity and proximity hold this unique network together.
“The number of participants makes for human-sized classes, which encourages proximity and friendliness amongst EMBA students and teachers.” Baptiste Prévost, specialist engineer in rail transportation, SNCF Réseau, EMBA 2014
EDHEC’s EMBA is a global training program that responds to an actual need and project. For participants to achieve their objectives, the program includes coaching sessions, because evolving and making a change requires taking a distance and working on oneself. Participants get the opportunity to work on their leadership and decision making skills, but also to reflect on the way companies function. “It is not rare that participants realize that they missed out on certain things in the course of their careers. By studying an EMBA, they give themselves the time and distance that are hard to get in the heat of the action. They engage in an evolution process,” explains Sophie Cuminal.
“The EMBA provided me with a better knowledge of myself, and of the way business and companies work. It made me more serene, more self-assured.” Baptiste Prévost, specialist engineer in rail transportation, SNCF Réseau, EMBA 2014
Bonus: this high-level program is recognized at the European and international levels (in 2016, it was ranked among the 50 best EMBAs in Europe by the Financial Times) and is triple accredited, holding AACSB, AMBA and EQUIS accreditations.
Because today’s business leaders and managers must continuously innovate, take risks and reinvent their leadership style, EDHEC places these challenges at the heart of its Executive MBA programme. In 2017-2018, a new “Entrepreneurship and Innovation” course will be available to participants, taught by Clare Gately, PhD, Associate Professor of Entrepreneurship and Co-Director of EDHEC’s MSc. in Entrepreneurship and Innovation Management. We met with this passionate expert to get a glimpse of this new course.
You taught strategy and entrepreneurship at the Waterford Institute of Technology, Ireland, and coached many Irish entrepreneurs. Why did you choose to join EDHEC?
I was attracted by EDHEC’s unique teaching approach to entrepreneurship, fed by research but anchored in practice. I also appreciate that EDHEC is part of a very dynamic ecosystem: it works closely with former students as well as with local and international economic players, which is a real strength.
What is your Teaching Philosophy for Entrepreneurship?
Entrepreneurship, as I teach it, is rooted in practice. I focus on Design Thinking and Lean Start-up methodologies, which are key tools for today’s entrepreneurs and intrapreneurs. Emphasizing fast iteration and frequent consumer insight, these hypothesis-driven innovation methods enable you to generate ideas that match the expectations of your market, and to innovate with more certainty. Pursuing a Lean Start-up approach to create a new product, for example, means that you will draw from customer feedback to build a first prototype, then test it with consumers, make changes based on the results, test it again… Whether you are starting a new venture or working within an established company, this iterative process allows you to make quick adjustments, to innovate faster and reduce the cost of failure.
"EDHEC’s teaching approach to entrepreneurship is fed by Research but anchored in practice."
What is your Teaching Method?
Only practice can make you an entrepreneur, so my approach can be summed up in two words: practice and interactivity. I encourage my students to be creative and to experiment, through workshops, exercises and team-based games. The international dimension is also key for me: participants to this new course will soak up best practices from all over the world, with an eye on Silicon Valley and other world-class innovation hubs such as London or Berlin.
What can the business leaders and executives participating to the EMBA expect from this course?
Besides mastering the Lean Start-up method, participants will develop their own “innovation tool kit”. They will learn, among other things, to design business and revenue models for innovative products and to prepare an investor pitch, a key step for any entrepreneur. More generally, they will learn to make pragmatic decisions when things do not work and to experiment with different scenarios in a cost-effective manner. It is an opportunity for them to strengthen their leadership and entrepreneurial skills and to maximize the potential of their business.
From 16 to 20 January, the 75 participants of EDHEC’s Executive MBA were in Kuala Lumpur for a Business Trip entitled "Exploring Malaysian Capitalism." This gave senior executives, business leaders and entrepreneurs an opportunity to compare different business environments and to expand their views on business and the world.
"Situated at the crossroads of trade with India and China for the last two thousand years, today Malaysia offers a successful business growth model. Our EMBA participants were able to discover numerous business opportunities open to European entrepreneurs."
Philippe Foulquier, PhD, Director of EDHEC Executive MBA Paris
The professionals from EDHEC’s Executive MBA in Paris and Lille took part in themed conferences and met a wide range of business players: recent Malaysian businesses (AirAsia…), firms located there for many years (Petronas…), French firms present in the country (Décathlon…), as well as the innovative MaGIC, a start-up incubator. The aim was to give the participants an all-round view of Malaysia’s thriving and diversified economy, widely considered as one of the new "Asian Tigers".
“Observing how these businesses operate helps us to understand the link between culture and business.”
For Denis Dauchy, PhD, Professor of Strategy and Director of EDHEC’s EMBA programme: “one of the specific features of the Malaysian ecosystem is its multicultural dimension. Observing how these businesses operate helps us to understand the link between culture and business.” In effect, the diversity of the Malaysian population, which plays host to large Chinese and Indian communities, is reflected in the country’s business life: the organisations have different perspectives and practices, and cultures coexist in a climate of mutual respect. This model challenges the participants’ views of business to help them evolve: does the secret of an agile enterprise lie in leadership informed by multiple cultural facets?
According to Denis Dauchy, this experience abroad offers the professionals a unique opportunity: "It helps them to discover new ways of managing a business and gives them a better grasp of the challenges of globalisation." A second business trip, this time to San Francisco, is planned later this year in June.
Following a strategy seminar "learning expedition" in London on new marketing tends, the SNCF High Potentials traveled Paris for a 3-day seminar on "Finance for decision-making", combining workshops, conferences, debates and personal accounts of startup experiences.
With the assistance of Philippe Foulquier, Professor of Finance at EDHEC, each of the participants drew up a financial analysis of their activities in terms of value creation, and assessed the impact of their commercial, operational, strategic and financial decisions on the Group’s performance.
The also had the opportunity to acquaint themselves with the logic of value development and financing at the NUMA accelerator, and to learn more about the experiences of remarkable entrepreneurs like Thomas Serval, multi entrepreneur and former Executive of Microsoft and Google, and Jérôme Callec, founder of the Linkeo agency.
"The first-class collaboration enable us to jointly develop an innovative programme, perfectly tailored to the challenges on the ground for future SNCF executives", Stéphane Canonne, Director of Customized Programmes for EDHEC Executive Education, told us.
Are you looking to prepare your managers and executives to meet the challenges and facilitate change in your organisation ? Do you want to develop a strong managerial culture and promote collaboration throughout your company ? EDHEC offers you truly customized training programmes to support your strategy, and that respect your culture and values.
For more information about our customized programmes in strategy, finance or leadership, please get in touch with Stéphane Canonne, Director of Customized Programmes.
Email firstname.lastname@example.org or phone : +33 (0)1 53 32 76 30